A major poster campaign aimed at sensitising the public to the declining wildlife and its deleterious impact has been started by Shanghai metro. The emphasis is on illegal wildlife products such as ivory and rhino horn, which has many dubious customers in China. The programmes are run with the assistance of UN Environment Programme (UNEP). The message on the pic shown above says 'Buying Illegal Ivory is Killing Me':
Elephant poaching in Africa is threatening the future of elephant populations and the livelihoods of millions of people linked to tourism.
Nick Nuttall, Director of UNEP's Division of Communications and Public Information says "Public awareness was a key factor behind the reduction in the demand for ivory in North America and Europe in the 20th century, and it can play its part in reducing the illegal wildlife trade today as demand moves to emerging markets."
Actress Li Bingbing, one of China's most-popular celebrity stars, is a major advocate of the UNEP led initiative.
We need more initiatives like the one initiated by Shanghai metro to secure the future of elephants and rhinos of Africa which is reeling under severe poaching threat. Many consumers in China are unaware that products like illegal ivory and rhino horn come at a terrible price to the species and communities concerned. Education is the key we must harp on.